Privacy Policy

True North Sports Academy Privacy Policy
This Privacy Policy sets out how we, True North Sports Academy LLC, collect, store and use the information that we collect about you and when you interact with our website www.True North Sports This Privacy Policy is effective from 20th September 2023.

How we collect or obtain information about you:

  • when you provide it to us, e.g. by contacting us
  • when you attend a True North Sports Academy workshop or event
  • when your information is provided to us by one of your colleagues in relation to a project we are delivering, or may deliver, for your company.

Information we collect:

  • first name
  • last name
  • job title
  • company
  • email address
  • any other information contained in the email you send us (for example, any information in your email signature, if applicable)
  • phone number
  • any information you provide to us during a telephone conversation or meeting
  • IP address
  • information about your computer or device (e.g. device and browser type)
  • information about how you use our website (e.g. which pages you have viewed, the time when you viewed them and what you clicked on).

How we use your information: 

For administrative and business purposes (particularly to contact you), to enable us to deliver project on behalf of you or your employer, and in connection with our legal rights and obligations.

Disclosure of your information to third parties: 

Only to the extent necessary to run our business, to fulfil any contracts we enter into with you or your company, where required by law or to enforce our legal rights.

Do we sell you information to third parties (other than in the course of a business sale or purchase or similar event): 


How long we retain your information: 

For no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or your company or our legitimate interests as a business).

How we secure your information:

Using appropriate technical and organizational measures such as storing your information on secure servers. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Your rights in relation to your information:

  • To access your information and to receive information about its use
  • To have your information corrected and/or completed
  • To have your information deleted
  • To restrict the use of your information
  • To object to the use of your information (by selecting the opt-out option when submitting your information via our website)
  • To withdraw your consent to the use of your information (by selecting the opt-out option when receiving an email communication from us or by separately contacting us  [email protected] to withdraw your consent)
  • To complain to a supervisory authority.
  • Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive’ personal information.


Information we collect when you visit our website

  • We use a third-party server to host our website. Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.
  • Our website server is based in Canada.

Links to other websites:

  • Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How we use cookies:

  • A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
  • We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
  • Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
  • You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our Details:

  • The data controller in respect of our website is True North Sports Academy LLC.
  • You can contact the data controller by sending an email to [email protected]
  • If you have any questions about this Privacy Policy, please contact the data controller.
  • Unless we need to investigate suspicious or potential criminal activity, we will not attempt, nor do we allow our website server provider to identify you or attempt to identify you from the information collected via server logs.

Storage of your Information:

  • Messages you send us are stored on our third-party hosting provider’s services in Canada and on our email server.